What do you do if your graphic design portfolio lacks diversity? (2024)

The first step is to evaluate your current portfolio and identify its strengths and weaknesses. What types of projects, clients, or styles do you have in your portfolio? Are they relevant to the kind of work you want to do or the industry you want to target? Do they demonstrate your range of skills and abilities, or do they focus on one or a few aspects of graphic design? Do they reflect your personal style and voice, or do they look generic or outdated? Be honest and critical with yourself, and ask for feedback from others if possible.

The next step is to fill the gaps in your portfolio and add more diversity. You can do this by creating new projects, either for yourself or for others. For example, you can redesign an existing logo, website, or flyer, or create a mockup for a fictional brand, product, or campaign. You can also look for freelance, volunteer, or pro bono work that allows you to work on different types of projects, clients, or styles. Alternatively, you can take online courses, tutorials, or challenges that teach you new skills, techniques, or tools, and add the results to your portfolio.

Another way to enhance your portfolio and show your diversity is to showcase your process and explain how you approach each project. You can do this by including sketches, wireframes, mood boards, or prototypes, and writing captions or descriptions that highlight your research, ideation, iteration, and execution. This will help you demonstrate your problem-solving, communication, and collaboration skills, as well as your ability to adapt to different briefs, constraints, and feedback.

The final step is to update your portfolio regularly and make sure it reflects your current skills, goals, and interests. You should also tailor your portfolio to each job or project you apply for, and choose the most relevant and diverse samples that match the requirements and expectations of the employer or client. You can also create different versions of your portfolio for different platforms, such as online, print, or social media, and optimize them for usability, accessibility, and aesthetics.

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Graphic Design

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