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Magazine cover redesign
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- [Voiceover] Hi everyone, John McWade. A viewer sent me this magazine cover for a quick critique, it's a landscape format PDF, it looks like two covers but it's not, it's just one, and he's not happy with his type. The image is cool, it was drawn by a friend of his, it's very decorative, very elaborate, kind of art nouveau, lots of texture, very 60s, Age of Aquarius, all that. Very tactile, I like the deep color, it looks like night. The typeface though, is opposite most of that. It's very nice, it's called Glober from Fontfabric, it's a geometric sans serif, that has some soft, handmade touches, but it is a sans serif, so it's modern, it has no detail, no texture to speak of. The color contrast is extremely high, white just shocks the page, so the voices couldn't be more different, it's like the type and the image have come from different eras, different cultures, different world views. Let's look at a couple of things, starting with the shadow. The name is the only thing on the…
Contents
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- Welcome 53s
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- Design a modern cover: Think simple, clean, and angular 3m 22s
- Transform a product sheet: Put your words here, not there 3m 1s
- Design a business card: Make it look like what it says 4m 40s
- Double your artwork for free: Use the same picture twice 3m 49s
- Design a ghosted logo: A picture always goes with itself 5m 39s
- Design a business card using repetitive shape 4m 38s
- Why round letters are bigger than straight ones 1m 49s
- Design a powerful poster: Work with your photo, not against it 7m 13s
- Design stationery that’s almost a brochure: Picture your product, not your logo 7m 42s
- Alignment: Your ruler’s good only for regular things 4m 32s
- Logo design: Think simple 3m 40s
- Your design needs a focal point: Dramatic photo anchors a strong makeover 8m 5s
- Chart your data with images 2m 26s
- Make a beautiful logo with off-the-shelf type 3m 30s
- How to transfer your look to a new format 13m 55s
- Angles 4m 52s
- The (very!) versatile art of the silhouette 8m 14s
- Easy, functional one-line design 6m 30s
- Signage: Consistency makes the brand 7m 59s
- Elementals: How black, white, and gray make depth 2m 43s
- A beautiful desk calendar you can make yourself 9m 28s
- Lesson of the counterintuitive logo 5m 24s
- How to design visual instructions 5m 42s
- Design a beautiful CD package 9m 7s
- Simple brochure presents your face to the public 2m 37s
- Soften the edge 2m 49s
- Small layout packs a big punch 6m 59s
- Shape it: Part one 6m 52s
- Shape it: Part two 4m
- A logo makeover: Part one 5m 3s
- A logo makeover: Part two 5m 22s
- Grid collage 3m 8s
- People in a group on a grid 5m 24s
- Magazine cover redesign 4m 33s
- Designing cards with type alone 7m 7s
- Designing a small-space advertisem*nt 4m 11s
- Designing a business card for a photographer 5m 17s
- Designing names with type and basic shapes 4m 17s
- Review of an outdoor sign logo 7m 58s
- Creating a small multipage brochure 9m 21s
- Designing with black, white, and gray 5m 19s
- Gestalt techniques: Isomorphism 6m 40s
- Redesigning a business card 7m 48s
- How to put motion on a static page 11m 59s
- The color wheel 6m 36s
- Layout decision points 5m 3s
- Designing a tiny brochure 3m 53s
- Panoramic spacing 3m 23s
- Multi-use format for a business card 7m 57s
- The boring book cover challenge: Part 1 7m 31s
- The boring book cover challenge: Part 2 4m 21s
- The single space practice 5m 1s
- Incorporating hairlines into your design 4m 22s
- Close enough with color choice 4m 39s
- More design techniques with grids 4m 35s
- Lanzarote calendar assignment 4m 11s
- Foreground focal point 2m 58s
- Stop, look, observe 3m 50s
- Working with a rule of thumb (dynamic) grid 8m 24s
- The humble power of negative space 9m 37s
- Go with the flow 9m 52s
- Learning by doing 11m 43s
- For the love of design! 4m 7s
- The boring book cover challenge, part 3 5m 50s
- Bold moves 5m 6s
- Simply beautiful 4m 51s
- Common but versatile looks 5m 37s
- Audacious philanthropy 5m 50s
- Simple slides 12m 48s
- Every face has a place 5m 8s
- Those little extras 1m 53s
- Seeing sight lines 13m 34s
- Swiss style grids, part 1 5m 26s
- Swiss style grids, part 2 6m 54s
- Poetic type 5m 20s
- Visual continuity 4m 53s
- Find your balance 5m 25s
- Procrastiworking with album covers 10m 21s
- Looking around: Why it works 4m 17s
- Don't fake it 2m 3s
- Find the focal point 6m 5s
- Tooth and texture 8m 35s
- Small and simple 5m 37s
- Design challenge: Dino Water 3m 36s
- Looking around: Address the audience 2m 52s
- Experimenting with borders 5m 20s
- Magazine layout triple threat 5m 48s
- Product ad comparison 4m 5s
- Lanzarote calendar assignment: Revisited 5m 24s
- Rewind: Simply beautiful 4m 59s
- Rewind: Seeing sight lines 13m 33s
- Find your center with typefaces 4m 59s
- Maki poster, part 1 5m 40s
- Maki poster, part 2 6m 35s
- Quick look: Decoded wallet case 1m 2s
- A type of luxury 2m 32s
- Quick look: Saltwater restaurant 1m 15s
- Quick look: Nick's Cove 1m 1s
- Less is more: Book covers 5m 22s
- Less is more: Notices 5m 25s
- Less is more: Posters 4m 44s
- Movement in design 4m 16s
- The British Academy: Logo 4m 36s
- The British Academy: Type 3m 48s
- The British Academy: Grid 4m 45s
- Quick look: Teavana rock sugar 53s
- Ask John: Authentic advice 2m 33s
- Blue Note: Donald Byrd album cover 3m 50s
- Blue Note: Caddy Daddy, Part 1 4m 45s
- Blue Note: Caddy Daddy, Part 2 4m 28s
- Blue Note: Caddy Daddy, Part 3 3m 56s
- Ask John: Finding your passion 2m 41s
- It's all in the details: Lineweights 1m 49s
- Paper flyer redesign 4m 6s
- Set a headline with Gossamer 3m 54s
- Ask John: New business logo 1m 52s
- A new type: Helvetica Now 5m 48s
- In detail: Line values 2m
- Typographic silence 6m 46s
- Rebranded: Uber 4m 6s
- Capture connection with authenticity 5m 27s
