Discover the World’s Top Designers & Creative Professionals (2024)

Interested in pursuing a career in graphic design? Graphic design is sometimes thought of as a single discipline, but there are actually a variety of different specializations within the field. While some graphic designers are generalists and may work on multiple types of projects, others specialize in more particular types of graphic design skills.

Whether you’re a beginner who’s curious abouthow to become a graphic designeror a seasoned professional looking to transition into a different field, keep reading to explore the most popular career paths for graphic designers in 2022.

  • 1. Brand Identity Design
  • 2. Marketing & Advertising Design
  • 3. Packaging Design
  • 4. Web & User Interface Design
  • 5. Print & Publication Design
  • 6. Lettering & Type Design
  • 7. Graphic illustration
  • 8. Data Visualization & Infographic Design

Discover the World’s Top Designers & Creative Professionals (1)

1. Brand Identity Design

When most people think about graphic design, they immediately associate it with designing logos. However, logo design is only one aspect of a broader specialization of graphic design which isbrand identity.

Beyond logo design, identity designers also create the entire look and feel of a company’s visual presence. As part of this, they create color palettes, decide on the types of images a company will use, determine the typography, and create other accompanying visual elements.

Brand identity designers are responsible for crafting the visual identity of the companies they work for. Because of this, they’re generally responsible for creatingbrand style and usage guidelinesthat direct the work of other designers, including marketing designers and web designers.

Graphic designers specializing in branding work typically work on things like:

  • Brand Strategy
  • Typography
  • Color Palettes
  • Logo Design
  • Business Cards and/or Stationary
  • Icon Systems
  • Brand Guidelines

“I focus on guiding clients on a journey to develop and share their brand’s story in a clear and authentic way. From big-picture thinking to tiny details, I aim to connect meaningful storytelling with compelling visuals to create unforgettable experiences.” — Emily Johnston, Brand Designer

Discover the World’s Top Designers & Creative Professionals (2)
Discover the World’s Top Designers & Creative Professionals (3)

2. Marketing & Advertising Design

Whether appearing online or in print, marketing and advertising designs are key elements of any company’s promotional strategy.

Since the goal of marketing and advertising is to prompt consumers to make a purchase or sign up for a product or service, graphic designers working in these areas need to have a firm understanding of behavioral psychology when it comes to purchasing behavior.

Graphic designers specializing in advertising & marketing focus on creating assets such as:

  • Print & Digital Advertisem*nts
  • Social Media Graphics
  • Podcast Cover Art
  • Banners
  • Marketing emails
  • Brochures & Posters
  • Billboards
  • Vehicle wraps
  • Pitch Decks & Presentations

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Discover the World’s Top Designers & Creative Professionals (5)

3. Packaging Design

Physical products need packaging. Everything from cereal boxes to tags on designer clothing needs to be designed by someone. That’s where packaging designers come in.

These types of graphic designers need to have a strong grasp of branding as well as consumer behavioral psychology to create packages that make customers want to make a purchase.

They need to be proficient at color theory and typography, as well as any laws or regulations about the information that needs to appear on packaging (such as nutrition information).

Related — The Beginner’s Guide to Product Packaging

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Discover the World’s Top Designers & Creative Professionals (7)

4. Web & User Interface Design

Web and UI designers create designs for websites and apps. They need to have a solid grasp of design principles, as well as an understanding ofuser experience designand basic coding principles.

While web and UI designers may not actually do any coding, understanding the capabilities and limitations of the code that powers websites and apps makes them a more valuable part of any design team.

If you’re a graphic designer specializing in web design or user interfaces, you might find yourself working on projects like landing pages, marketing websites, app designs, game interfaces, or WordPress sites.

“UI Design is a form of Graphic Design. It works within the principles of Graphic Design in terms of grid, composition techniques, color, typography, and so on. UI Design is not only the appearance of a product and its aesthetics, but it’s also a product’s character and emotion.” —Viacheslav Olianishyn, Founder @obys Creative Agency

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Discover the World’s Top Designers & Creative Professionals (9)

5. Print & Publication Design

Graphic designers used to work entirely in the print world, and there are still plenty of opportunities for this kind of print design work in 2022.

Graphic designers in the print and publication industries need to understand the principles of good design, as well as the technical specifications of creating print-ready files. They also need to have a firm grasp of color theory and typography, as well as what types of images work best in print vs. digital environments.

Print & publication designers typically have their hands in all sorts of print-related projects such as:

  • Book covers
  • Magazine & Newspaper layouts
  • Menu Design
  • Album Covers
  • Merchandise & Apparel
  • Brochures & Flyers
  • Stationery

Discover the World’s Top Designers & Creative Professionals (10)
Discover the World’s Top Designers & Creative Professionals (11)

6. Lettering & Type Design

An often-overlooked specialty of graphic design is lettering and type design. These graphic designers create everything from typefaces and fonts to hand-lettered designs.

Type and lettering designers need to have a thorough grasp oftypographic principles, what makes a typeface legible, how concepts like kerning and line-height play into a typographic design’s overall readability.

Hand-lettering artists often create things like signs, flyers, murals, and even wordmark logos. They may create designs either by hand or digitally.

On the other hand, type designers often focus more on creating typefaces (though they may also create one-off custom projects). There’s a lot of overlap between what lettering and type designers do.

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Discover the World’s Top Designers & Creative Professionals (13)

7. Graphic illustration

When you think about graphic design, you may not immediately think about illustration. However, graphic illustrators are in-demand in 2022 as brands continue to seek out custom illustration work (also known as product illustration) for their online presence.

Graphic illustrators are usually tasked with creating illustrations for commercial and editorial purposes, as well as illustrations that live on web designs and social media. These types of graphic designers will often create their illustrations digitally, but some may also use more analog tools and then digitize their images.

As a professional graphic illustrator, you’ll work on all kinds of imagery spanning the gamut of:

  • Digital Products
  • Blog post & articles
  • Books & Magazines
  • Games
  • Apparel
  • And so much more…

If you’re a graphic illustrator, you might also createstock illustrationsfor wider use. This can be a good source of passive income as well as a way to build a reputation as an illustrator.

Discover the World’s Top Designers & Creative Professionals (14)
Discover the World’s Top Designers & Creative Professionals (15)

8. Data Visualization & Infographic Designer

Data visualization and infographic designers need to have a solid understanding of how to represent data accurately and in ways that make it easier to understand.

Working in this type of graphic design role means you need to understand how to work with large data sets and how to make that information digestible for people who aren’t data scientists.

It’s helpful for data visualization and infographic designers to have at least some background knowledge and experience with data science. The better they understand the data they’re presenting, the more equipped they are to translate that data into easy-to-understand visuals.

Infographics and data visualizations may be static or interactive (such as those used in dashboards).

Related — 9 Tips to Help You Start Designing Stunning Infographics

“One of my favorite things about data viz design is being able to take something complex and communicate it in a clear, engaging, and beautiful way.” —James Round, Data Visualization Designer

Discover the World’s Top Designers & Creative Professionals (16)
Discover the World’s Top Designers & Creative Professionals (17)

Which type of graphic design career is for you?

Whether you choose to specialize in a particular type of graphic design or become a jack of all trades, you should keep in mind that those who do have a focused specialization can often command higher prices and are typically more in demand for the work that they do. Whatever type of design career you choose, remember to build a compelling design portfolio that reflects the type of projects you want to get hired for. Sign up for Dribbble Pro today to build an instant portfolio and be ready for new opportunities.

Discover the World’s Top Designers & Creative Professionals (2024)

FAQs

Is dribble.com legit? ›

Dribbble is considered by many to be one of the best job search sites for creatives, and it is indeed a great resource for employers who want to know how to find employees.

What is dribble used for? ›

In sports, dribbling is maneuvering a ball by one player while moving in a given direction, avoiding defenders' attempts to intercept the ball. A successful dribble will bring the ball past defenders legally and create opportunities to score.

What is dribble.com used for? ›

Dribbble is a self-promotion and social networking platform for digital designers. It serves as a design portfolio platform, jobs and recruiting site, and is one of the largest platforms for designers to share their work online.

Is Dribbble free for portfolio? ›

You can build a portfolio on Dribbble for free, but nearly all functionality requires the Dribbble Pro paid tier. With prices typically starting at $8 per month, it's one of the more affordable paid portfolio tools on the market.

Is dribble free or paid? ›

First, you will create an account. Initially, Dribbble used to be an invite-only platform, but now anyone can create an account on Dribbble. Dribbble is not free to use, and you will have to pay monthly subscriptions.

Which is better, Behance or dribble? ›

Designers who value in-depth project showcasing and networking may find Behance to be more suitable for their needs. On the other hand, those who prioritize visual content and quick community feedback may lean towards Dribbble.

Why do people use Dribbble? ›

Why is it useful? Once you're all set up, Dribbble allows users to browse images by theme, artists, projects and more. It's a no brainer that this is endlessly useful for designers.

How does Dribbble make money? ›

Prior to this, bootstrapped Dribbble was profitable — revenues come from its job boards, advertising and member subscriptions, kind of like a LinkedIn aimed at the design community — and it had 6 million monthly active users, with 3.5 million registered users.

What happened to the Dribbble app? ›

In an effort to give you the best possible Dribbble experience, we've made the hard decision to sunset the mobile apps and focus efforts on improving the core web product for the community.

Are Dribbble courses free? ›

The class is completely free, but if you want to earn a certificate to feature on your resume or design portfolio, you'll need to purchase a subscription to Alison.

Is dribble a good platform? ›

Thus, dribbble is a good platform for enlarging designing circles and networks, creating communities of different ideas and connecting with them, improving creative skills, and for “inspiration”. But designers must understand where to use it and not get obsessed with beautiful visuals alone.

Who is Dribbble owned by? ›

Tiny is a capital investment company that owns companies such as Dribbble, DesignerNews, Metalab, CreativeMarket and many more.

Can I use images from Dribbble? ›

Please do not use any work found on Dribbble without direct permission from the designer, even for personal use.

How much does dribble pay? ›

The estimate average salary for Dribbble employees is around $81,684 per year, or the hourly rate of Dribbble rate is $39. The highest earners in the top 75th percentile are paid over $92,584.

Which is better, dribble or behance? ›

In conclusion, the choice between Behance and Dribbble ultimately depends on the individual designer's preferences and goals. Designers who value in-depth project showcasing and networking may find Behance to be more suitable for their needs.

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